KLEO PRODUCTION WORKSHEET
Define the audience for an AI video
Guide: https://kleooai.com/guides/audience-brief/

Project:
Version:
Reviewer:

DECISIONS
1. Describe the situation in which someone will watch, such as preparing for a first interview.
Your decision:

2. List two things the audience knows and two things the video must explain.
Your decision:

3. Choose one action or understanding that should change after viewing.
Your decision:

REVIEW
[ ] Are unfamiliar terms explained?
Evidence / timestamp:

[ ] Does the example match the viewer's situation?
Evidence / timestamp:

[ ] Is the requested next step realistic?
Evidence / timestamp:

PITFALL
Do not ask the assistant to invent audience research or quote conversion rates. Treat the audience description as a working hypothesis until you have feedback from actual viewers.

This worksheet is a planning aid, not a rendered example or automated verification.