A practical method
- Write the question raised by the first image.
- Check that the treatment answers it before the end.
- Remove any introductory explanation viewers do not need yet.
An example brief to adapt
Open a 45-second fictional film with a lighthouse keeper placing a lamp in a window despite the lighthouse already shining. Build the story around why the smaller light matters. Use one narrator and avoid introducing an unrelated mystery in the middle.
Review before moving on
- Is the question understandable immediately?
- Does the answer arrive?
- Does the hook accurately represent the film?
Record a concrete observation beside each check: a line in the treatment, a source passage or a timestamp in the downloaded film. If you cannot inspect an item yet, leave it open. A request in a brief is an intention; the result is what must be reviewed.
Download this guide’s editable text worksheet
What to avoid
Withholding every useful detail creates confusion rather than curiosity. Show enough context for viewers to know what they are waiting to understand.
Sources and scope
The method and fictional brief are original editorial guidance for planning and review. They do not establish a measured performance gain or guarantee a particular render. Product statements follow Kleo’s public pages, checked on 2026-09-23; official platform guidance is linked where relevant.
- Kleo FAQ — Product capabilities and limitations; reconfirm before production.
- Kleo pricing — Current starter offer, product conditions and quoted credit costs.
See the published Kleo examples to inspect actual showcased work. Example films may reflect a different production setup; check the current offer for your own job.