A practical method
- Describe the situation in which someone will watch, such as preparing for a first interview.
- List two things the audience knows and two things the video must explain.
- Choose one action or understanding that should change after viewing.
An example brief to adapt
Create a 60-second English narrated orientation for people attending their first community repair workshop. Explain what to bring and how to ask for help. Do not assume they own tools. Use fictional participants and an animation look; ask me for the workshop's actual rules before writing details.
Review before moving on
- Are unfamiliar terms explained?
- Does the example match the viewer's situation?
- Is the requested next step realistic?
Record a concrete observation beside each check: a line in the treatment, a source passage or a timestamp in the downloaded film. If you cannot inspect an item yet, leave it open. A request in a brief is an intention; the result is what must be reviewed.
Download this guide’s editable text worksheet
What to avoid
Do not ask the assistant to invent audience research or quote conversion rates. Treat the audience description as a working hypothesis until you have feedback from actual viewers.
Sources and scope
The method and fictional brief are original editorial guidance for planning and review. They do not establish a measured performance gain or guarantee a particular render. Product statements follow Kleo’s public pages, checked on 2026-09-23; official platform guidance is linked where relevant.
- Kleo FAQ — Product capabilities and limitations; reconfirm before production.
- Kleo pricing — Current starter offer, product conditions and quoted credit costs.
See the published Kleo examples to inspect actual showcased work. Example films may reflect a different production setup; check the current offer for your own job.