A practical method
- Write the viewer's question in their own words, without a product slogan.
- Draft a one-sentence answer; remove any branch that does not support it.
- Choose three visible moments that make the answer understandable without adding a second topic.
An example brief to adapt
Plan a 45-second narrated film about why a bicycle needs gears, for someone learning to ride. Explain the practical trade-off, not the history of bicycles. Show a flat road, a hill and a rider changing effort. Use animation and English narration. Return a treatment before rendering.
Review before moving on
- Can a viewer repeat the answer in one sentence?
- Does each scene support that answer?
- Have unsupported technical claims been removed?
Record a concrete observation beside each check: a line in the treatment, a source passage or a timestamp in the downloaded film. If you cannot inspect an item yet, leave it open. A request in a brief is an intention; the result is what must be reviewed.
Download this guide’s editable text worksheet
What to avoid
Avoid promising to explain an entire subject in a Short. If the outline contains five unrelated questions, split the brief before any production credits are spent.
Sources and scope
The method and fictional brief are original editorial guidance for planning and review. They do not establish a measured performance gain or guarantee a particular render. Product statements follow Kleo’s public pages, checked on 2026-09-23; official platform guidance is linked where relevant.
- Kleo FAQ — Product capabilities and limitations; reconfirm before production.
- Kleo pricing — Current starter offer, product conditions and quoted credit costs.
See the published Kleo examples to inspect actual showcased work. Example films may reflect a different production setup; check the current offer for your own job.