Visual direction for AI films

Visual direction translates the story into visible choices. Begin with what the viewer must notice, then choose framing, movement and lighting that make it legible. Generated footage requires inspection: writing a continuity rule or a camera instruction does not prove the result follows it. These guides explain what to request and what to check. Use the public examples to understand the current presentation, and the actual downloaded result to judge your own project.

Kleo production guides · English · Editorial review 2026-09-23

Choose the decision you need to make

Visual direction translates the story into visible choices. Begin with what the viewer must notice, then choose framing, movement and lighting that make it legible. Generated footage requires inspection: writing a continuity rule or a camera instruction does not prove the result follows it. These guides explain what to request and what to check. Use the public examples to understand the current presentation, and the actual downloaded result to judge your own project.

Subject, then Framing, then Movement, then Review.

Choose shot sizes that explain the action

A wide view establishes a space, a closer view directs attention and a detail view makes a small action readable. Choose the framing for the information the viewer needs, not simply to vary the pictures.

Give camera movement a narrative purpose

Camera movement should guide attention or change the viewer's relationship to the subject. A restrained movement with a clear destination is easier to evaluate than several simultaneous movement instructions.

Plan character continuity across generated scenes

Character continuity depends on recognizable features that remain stable from shot to shot. A written character description helps establish intent, but the rendered result still needs inspection for changes in appearance.

Keep important props consistent

A prop continuity plan records the object's appearance, location and state at each story beat. It matters most when the audience must recognize the same item or notice that it has changed.

Make lighting and time of day coherent

Lighting choices tell viewers where and when events happen. Keep the overall time and light direction coherent unless the story explicitly moves to a different moment.

Use a restrained color palette in a film

A small palette can connect separate scenes and direct attention to an important object. Assign colors a purpose rather than listing many hues that compete for attention.

Compose a scene for vertical video

Vertical composition needs a clear subject and careful control of side-to-side action. Design the scene for the tall frame from the start rather than assuming a landscape composition will survive a crop.

Use landscape framing for narrated explainers

Landscape framing can show relationships across a space, but extra width should serve the explanation. Give the viewer a clear path through the image instead of filling every area with detail.

Choose realistic or animation for your story

Choose the look according to what the viewer must understand and what the images might imply. A realistic generated scene can resemble recorded evidence; animation can communicate a concept without suggesting the event was filmed.

Simplify actions that are difficult to inspect

A complex action often contains several object interactions and changes of state. Break it into clear beats when accurate depiction matters, and avoid relying on generated footage as a technical demonstration.

Keep critical text out of generated scenery

Names, numbers and instructions need exact spelling. When a film depends on readable text, plan a separate editing step rather than assuming lettering inside a generated scene will be accurate.

Move through the production

Browse all production topics or read the complete Kleo workflow. Choose guides by the decision at hand, then keep your approved choices with the project.

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